New York DAMA - DAMA New York

Bruce Kratz
International Business Machines

John Ladley
IMCue Solutions

Tom Haughey
Infomodel Inc.

Mike Wheeler
Kalido

Susan Habas
ASG

Thursday Sept 16, 2010

Venue Sponsored by IBM

590 Madison Ave

New York, New York

Meet with industry experts John Ladley, Tom Haughey, Bruce Kratz, Mike Wheeler and Susan Habas.

Learn what the difference is between Master Data Management and Data Governance and why you can’t have one without the other.

Dama Members: $250 after July 31st

Non-Members: $295 after July 31st

(Non member price will include free individual membership for one year)

Registration - 8:30 a.m.

Program- 9:00 a.m. to 5:00 p.m.

Price includes Registration, Continental Breakfast and Buffet Lunch.

John Ladley, Navigant Consulting

Bio: John Ladley is an internationally known information management practitioner and a popular speaker who is widely published and has several regular columns. Currently, John is President of IMCue Solutions, a new firm focused on data governance and enterprise information management Prior to IMCue, John was a Director with Navigant Consulting, founded KI Solutions, and John was Senior Program Director of Data Warehouse strategies and a Research Fellow at Meta Group. John also edits the Data Strategy Journal, an independent web publication focused on data matters. He is an authority on information architectures, data governance, business performance measurement architectures, knowledge management, collaborative applications, and enterprise information management.

Abstract: Avoiding Fools Gold – Sustainable MDM and DG

MDM is a segment of the EIM universe that promises Gold Copies. Promises like these do not occur without adhering to fundamental success factors. This presentation will cover the three areas that make MDM and DG sustainable - business alignment, measurement and culture change management.

Tom Haughey, Infomodel

Bio: Tom Haughey is considered one of the four originators of Information Engineering in America. He has specialized in data management since 1983 in both consulting and training. He has focused on practical and rapid development methods. For over two decades he has been delivering successful data management solutions in the area of information architecture, business intelligence, master data management, database, data modeling, data warehousing and OLTP (On-line transaction processing). He has worked in many industries such as insurance, consumer products, finance, government and pharmaceutical. His courses on data management, data warehousing, and rapid development have been delivered to Fortune 1000 companies around the world. He has worked on the development of seven different CASE tools, over 40,000 copies of which have been sold to date. He was formerly Chief Technology Officer for the Pepsi Bottling Group and Director of Enterprise Data Warehousing for Pepsico. He was also formerly Vice President of Technology for Computer Systems Advisers, who marketed the CASE tools called POSE and SILVERRUN. He wrote his own CASE tool in 1984. He formerly worked for IBM for 17 years as a Senior Project Manager. He is an author of many articles on Data Management, Information Engineering and Data Warehousing, and was contributor to DMReview’s Ask The Experts Column and to CA’s Data Modeling blog.

Abstract: How do SOA, MDM and DG Work Together?

This presentation will focus on the union of Service Oriented Architecture (SOA), Master Data Management (MDM) and Data Governance (DG). For example, when an MDM project implements authentication and authorization rules, it is implementing policies that should come from a DG initiative. MDM cannot be successful if there are no guiding principles from a DG Council. Additionally, the MDM should be SOA-based with multi-entity support to manage master data domains (customers, accounts, products, etc.) that have significant impact on (and span across) the enterprises’ most important business processes – e.g., compliance, cross-sell/upsell, and customer service.

Bruce Kratz, Senior Engineering Manager Information Management

Bio: Bruce Kratz is responsible for product development of 6 IBM software product lines in the IBM Optim portfolio. He also oversees IBM Optim Engineering Operations where his team provides the development infrastructure and processes for all IBM Optim product development teams. His focus is on Enterprise Data Management products including data archiving, test data provisioning, application decommissioning and data privacy. With over 20 years in software product engineering, his experience spans the entire software lifecycle.

Bruce’s career roots were as a software engineer on DoD projects where he gained a solid software lifecycle foundation. He later went on to start his own software company which he operated for 10 years focused on custom application development for the small and midsized business market. His most recent work prior to joining IBM/Princeton Softech was in leading multiple enterprise product development teams in the J2EE Application Server space for Bluestone Software / Hewlett-Packard. He continues to be an active technology advisor to small businesses.

Abstract - Understanding Information Governance

There are many facets to information governance with an overall goal of ensuring success. Information governance enables an organization to best manage information’s lifecycle, quality and privacy and protection which are all critical to providing trusted information back to the business.

When considering any governance project, there must be a place to start as it is too difficult and costly to take it all on at once. This requires assessing the organization for strengths and weaknesses and then determining a plan for execution. In this session, we will discuss the details of information lifecycle management, information quality and protecting information and its privacy as it applies to software development. Quality of information for example isn’t just about the information as it resides in the database itself, but also, how the information is supplied to the “end users” and the supply chain that is required to get it there.

Mike Wheeler, Kalido

Bio:Mike Wheeler, Director of Data Governance Solutions with Kalido, brings more than 20 years of experience in data management, business intelligence and business process management. He chairs Kalido’s Data Governance Solutions Advisory Board, a 12-member panel comprising Fortune 300 companies in the financial services and consumer packaged goods industries as well as globally-recognized consulting and systems integration firms. Mike’s understanding of how people, process and technology use data to drive business value has helped many world class enterprises improve business performance through better decision making, improved process execution, and a comprehensive understanding and avoidance of risk to the business.

Abstract – Operationalizing Data Governance Programs Through Data Policy Management.

Data policy management is critical to effective management of data quality, security and the data lifecycle across the enterprise. While master data management (MDM) is often a foundational first step in initiating a data governance program, MDM is just one element of a comprehensive data governance strategy. Organizations must govern data across multiple repositories, including master data hubs, operational systems, data warehouses and integration infrastructure. Kalido will lead a discussion of data policy management, the operational aspects of data governance processes, and the role that MDM plays in a comprehensive data governance program.

Susan Habas, ASG

Bio: In the last four years Susan has worked at Allen Systems Group (ASG) as director of Metadata Services worldwide. On a day to day basis she works with clients to understand their Enterprise Information Management needs and introduces methods to provide value, ROI, and strategic advisement for large scale EIM projects. Prior to her ASG position she managed and implemented the Enterprise Metadata Repository and knowledge distribution for 7 years at Wells Fargo.

A successful EIM program is a key business driver and the final delivery goal for the tools ASG promote and sell. Susan leverages her IT management and successful deployment track record by directing the Rochade world wide metadata pre-sales team to manifest the benefits of deploying EIM solutions to fortune 500 customers.

Abstract: Selling Enterprise Information Management

Whether you are evaluating, implementing or maintaining an Enterprise Information Management program the need to sell and deliver successful results persists. In this presentation we will examine key business drivers for an EIM program targeted towards:

· Data Governance

· MDM

· Metadata Management

Understand how to map internal pain points to drive and deliver the solution needs within your organization. Susan will share how clients evangelize the need for these solutions, obtain funding, and create the vision for their EIM journey. Whether you are initiating, implementing or expanding these programs the need to fund and champion the program will continue to surge! In this session we will discuss

· cross-collaboration methods between and amongst business and IT users

· EIM value that resonates at all stakeholder levels

· how to advance and attain a new level of progress for your organization